Top 5 Beauty Retail Apps in the Netherlands: Q2 2025 Performance Analysis

The second quarter of 2025 showcased intriguing trends among the top beauty retail applications in the Netherlands, as reported by Sensor Tower. Let's delve into the performance of these apps on a unified platform.

Etos saw a fluctuating trend in weekly downloads, starting at around 5.2K and peaking at 6.2K in mid-April before tapering off to 4.7K by the end of June. The active user base showed a general upward trend, beginning at 58.6K and climbing to approximately 71K towards the end of the quarter.

Parfumerie Douglas experienced a significant spike in downloads in mid-June, reaching 12.4K, while maintaining a steady active user count, which hovered around 60.5K by the end of the quarter.

Rituals Home & Body Cosmetics had a remarkable surge in downloads in early June, hitting a high of 17.6K. Despite some fluctuations, the active user numbers generally increased, peaking at about 55.2K in mid-June.

Mein dm showed a steady decline in downloads over the quarter, starting at 3.8K and ending at 2.6K. However, the active user count rebounded towards the end, reaching 43.9K.

ICI PARIS XL – Beauty had a modest increase in downloads, with peaks in late May at 3.4K. The active user base grew steadily, reaching 25.9K by the quarter's end.

These insights provide a snapshot of the competitive landscape in the beauty retail app market in the Netherlands. For more detailed analytics and trends, visit Sensor Tower.